The Ultimate Survival Guide for Business in Japan (couverture souple)

Released on by Philippe Huysveld
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  • The Ultimate Survival Guide for Business in Japan (couverture souple) Book Detail

  • Author : Philippe Huysveld
  • Release Date : 2017-02-26
  • Publisher : Lulu.com
  • Genre : Business & Economics
  • Pages : 92
  • ISBN 13 : 1326960776
  • File Size : 52,52 MB
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The Ultimate Survival Guide for Business in Japan (couverture souple) by Philippe Huysveld PDF Summary

Book Description: This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection

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