The Uses of Mass Communications

Released on by Jay G. Blumler
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  • The Uses of Mass Communications Book Detail

  • Author : Jay G. Blumler
  • Release Date : 1974
  • Publisher : SAGE Publications, Incorporated
  • Genre : Language Arts & Disciplines
  • Pages : 326
  • ISBN 13 :
  • File Size : 17,17 MB
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The Uses of Mass Communications by Jay G. Blumler PDF Summary

Book Description: The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

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