The Value of Luxury

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What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies ha

The Value of Luxury

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What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies ha

Luxury Selling

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Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes

Strategic Luxury Management

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Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of l

The Luxury Strategy

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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No