The why of Consumption

Released on by S. Ratneshwar
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  • The why of Consumption Book Detail

  • Author : S. Ratneshwar
  • Release Date : 2003
  • Publisher : Psychology Press
  • Genre : Consumer behavior
  • Pages : 358
  • ISBN 13 : 0415316170
  • File Size : 15,15 MB
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The why of Consumption by S. Ratneshwar PDF Summary

Book Description: In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.

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