The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Released on by Daniel Thomas Cook
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  • The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies Book Detail

  • Author : Daniel Thomas Cook
  • Release Date : 2015-03-02
  • Publisher : John Wiley & Sons
  • Genre : Social Science
  • Pages : 630
  • ISBN 13 : 0470672846
  • File Size : 62,62 MB
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The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies by Daniel Thomas Cook PDF Summary

Book Description: With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

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