The Handbook of Media and Mass Communication Theory

Released on by Robert S. Fortner
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  • The Handbook of Media and Mass Communication Theory Book Detail

  • Author : Robert S. Fortner
  • Release Date : 2014-03-10
  • Publisher : John Wiley & Sons
  • Genre : Social Science
  • Pages : 1002
  • ISBN 13 : 1118770005
  • File Size : 2,2 MB
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The Handbook of Media and Mass Communication Theory by Robert S. Fortner PDF Summary

Book Description: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

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