Three Clicks Away

Released on by Michael Drapkin
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  • Three Clicks Away Book Detail

  • Author : Michael Drapkin
  • Release Date : 2002-03-14
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 255
  • ISBN 13 : 0471436828
  • File Size : 72,72 MB
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Three Clicks Away by Michael Drapkin PDF Summary

Book Description: On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.

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