Carnival Campaign

Released on by Ronald Shafer
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  • Carnival Campaign Book Detail

  • Author : Ronald Shafer
  • Release Date : 2016-09-01
  • Publisher : Chicago Review Press
  • Genre : History
  • Pages : 208
  • ISBN 13 : 161373543X
  • File Size : 72,72 MB
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Carnival Campaign by Ronald Shafer PDF Summary

Book Description: The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed politicking forever: the first campaign as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping hard cider (he lived in a mansion and drank only sweet cider); the first time big money was a factor; the first time women could openly participate; and more. While today's electorate has come to view campaigns that emphasize style over substance as a matter of course, this book shows voters how it all began.

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Carnival Campaign

Carnival Campaign

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The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler—"Tippecanoe and T

Tippecanoe and Tyler Too

Tippecanoe and Tyler Too

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"So the next time we hear or see one of these verbal symbols used to sell a product, illustrate a point, make a joke, reshape a current cause, or resuscitate a

William Henry Harrison

William Henry Harrison

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William Henry Harrison died just 31 days after taking the oath of office in 1841. Today he is a curiosity in American history, but as Collins shows in this ente