No Size Fits All

Released on by Tom Hayes
preview-18

  • No Size Fits All Book Detail

  • Author : Tom Hayes
  • Release Date : 2009-11-12
  • Publisher : Penguin
  • Genre : Business & Economics
  • Pages : 236
  • ISBN 13 : 1101155701
  • File Size : 30,30 MB
DOWNLOAD BOOK

No Size Fits All by Tom Hayes PDF Summary

Book Description: Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities. So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call “marketing 3.0” isn’t as simple as setting up a YouTube channel. Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing—bottom-up instead of top-down, personal rather than public, subtle rather than full frontal. The payoff is a return to the power of oldfashioned handselling—turbocharged by bleedingedge technology.

Disclaimer: www.yourbookbest.com does not own No Size Fits All books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

No Size Fits All

No Size Fits All

File Size : 45,45 MB
Total View : 1200 Views
DOWNLOAD

Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing�

Maverick Marketing

Maverick Marketing

File Size : 59,59 MB
Total View : 4400 Views
DOWNLOAD

Maverick Marketing ⦠Trailride into the Wild West of New Marketing, by Tom Hayes, offers Chief Executive Officers, Chief Marketing Officers, marketing person

Riding Home

Riding Home

File Size : 47,47 MB
Total View : 8514 Views
DOWNLOAD

Riding Home:The Power of Horses to Heal, Horse Nation's must read book of 2016, is the first and only book to scientifically and experientially explain why hors

The Spider Network

The Spider Network

File Size : 94,94 MB
Total View : 7984 Views
DOWNLOAD

SHORT-LISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEAR The Wall Street Journal's award-winning business reporter unveils the bizarre and sinister story

The Fix

The Fix

File Size : 65,65 MB
Total View : 6201 Views
DOWNLOAD

"The first thing you think is where's the edge, where can I make a bit more money, how can I push, push the boundaries. But the point is, you are greedy, you wa