Fashion Marketing

Released on by Tony Hines
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  • Fashion Marketing Book Detail

  • Author : Tony Hines
  • Release Date : 2007-02-07
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 350
  • ISBN 13 : 1136403531
  • File Size : 46,46 MB
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Fashion Marketing by Tony Hines PDF Summary

Book Description: A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

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