Total Global Strategy

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  • Total Global Strategy Book Detail

  • Author : George S. Yip
  • Release Date : 1995
  • Publisher :
  • Genre : Business & Economics
  • Pages : 292
  • ISBN 13 : 9780131244887
  • File Size : 8,8 MB

Total Global Strategy by George S. Yip PDF Summary

Book Description: This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.

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Total Global Strategy

Total Global Strategy

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