Tourism and Generation Y

Released on by Pierre Benckendorff
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  • Tourism and Generation Y Book Detail

  • Author : Pierre Benckendorff
  • Release Date : 2010
  • Publisher : CABI
  • Genre : Business & Economics
  • Pages : 184
  • ISBN 13 : 1845936027
  • File Size : 25,25 MB
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Tourism and Generation Y by Pierre Benckendorff PDF Summary

Book Description: Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.

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Tourism and Generation Y

Tourism and Generation Y

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Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y

Gen Y

Gen Y

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Smartphones have revolutionized the tourism industry due to their ability to create and improve the tourist experience, mostly among young users, especially tho