Transforming Your Go-to-market Strategy

Released on by V. Kasturi Rangan
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  • Transforming Your Go-to-market Strategy Book Detail

  • Author : V. Kasturi Rangan
  • Release Date : 2006
  • Publisher : Harvard Business Press
  • Genre : Business & Economics
  • Pages : 314
  • ISBN 13 : 9781591397663
  • File Size : 48,48 MB
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Transforming Your Go-to-market Strategy by V. Kasturi Rangan PDF Summary

Book Description: "A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.

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