Twenty Four Brand Mantras

Released on by Jagdeep Kapoor
preview-18

  • Twenty Four Brand Mantras Book Detail

  • Author : Jagdeep Kapoor
  • Release Date : 2009-02-09
  • Publisher : SAGE Publications
  • Genre : Business & Economics
  • Pages : 115
  • ISBN 13 : 8178299437
  • File Size : 24,24 MB
DOWNLOAD BOOK

Twenty Four Brand Mantras by Jagdeep Kapoor PDF Summary

Book Description: This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.

Disclaimer: www.yourbookbest.com does not own Twenty Four Brand Mantras books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Twenty Four Brand Mantras

Twenty Four Brand Mantras

File Size : 28,28 MB
Total View : 4466 Views
DOWNLOAD

This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help laun

Contemporary Brand Management

Contemporary Brand Management

File Size : 93,93 MB
Total View : 8734 Views
DOWNLOAD

Written by experts on branding and consumer behavior, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplac