Understanding and Profiting from Intellectual Property in International Business

Released on by Deli Yang
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  • Understanding and Profiting from Intellectual Property in International Business Book Detail

  • Author : Deli Yang
  • Release Date : 2021-04-07
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 322
  • ISBN 13 : 3030540340
  • File Size : 8,8 MB
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Understanding and Profiting from Intellectual Property in International Business by Deli Yang PDF Summary

Book Description: This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.

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Profiting from Intellectual Capital

Profiting from Intellectual Capital

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"Profiting from Intellectual Capital" - Dieses Buch beschäftigt sich mit der Frage, warum geistiges Eigentum als finanzieller Vermögenswert gilt, was man daru