Understanding Audiences, Customers, and Users via Analytics

Released on by Bernard J. Jansen
preview-18

  • Understanding Audiences, Customers, and Users via Analytics Book Detail

  • Author : Bernard J. Jansen
  • Release Date : 2023-09-05
  • Publisher : Springer Nature
  • Genre : Mathematics
  • Pages : 159
  • ISBN 13 : 3031419332
  • File Size : 30,30 MB
DOWNLOAD BOOK

Understanding Audiences, Customers, and Users via Analytics by Bernard J. Jansen PDF Summary

Book Description: This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.

Disclaimer: www.yourbookbest.com does not own Understanding Audiences, Customers, and Users via Analytics books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Data-Driven Personas

Data-Driven Personas

File Size : 39,39 MB
Total View : 622 Views
DOWNLOAD

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user

Media Analytics

Media Analytics

File Size : 10,10 MB
Total View : 9008 Views
DOWNLOAD

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it,

Data-Driven Marketing Content

Data-Driven Marketing Content

File Size : 71,71 MB
Total View : 2144 Views
DOWNLOAD

This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific ma