Understanding Interactive Network Branding in SME Firms

Released on by Nikolina Koporcic
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  • Understanding Interactive Network Branding in SME Firms Book Detail

  • Author : Nikolina Koporcic
  • Release Date : 2019-11-12
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 176
  • ISBN 13 : 1789739772
  • File Size : 81,81 MB
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Understanding Interactive Network Branding in SME Firms by Nikolina Koporcic PDF Summary

Book Description: Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).

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Individuals in B2B Marketing

Individuals in B2B Marketing

File Size : 91,91 MB
Total View : 2215 Views
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The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of busin