Introduction to Business

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Understanding the Business Environment

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This introductory text in strategic management presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concis

Understanding Business Environments

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What are the forces shaping today's business world? Understanding Business Environments provides key readings which introduce the student to the factors underly

The Business Environment

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Now in a new edition, The Business Environment provides a unique and stimulating introduction to the subject. Outlining the classic "PESTLE" structure in Part O

The Context of Business

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Understanding the Canadian Business Environment is the only ground-up Canadian text that emphasizes an analytical approach using case orientation to understandi