Undressing the Ad

Released on by Katherine Toland Frith
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  • Undressing the Ad Book Detail

  • Author : Katherine Toland Frith
  • Release Date : 1997
  • Publisher : Peter Lang Incorporated, International Academic Publishers
  • Genre : Art
  • Pages : 276
  • ISBN 13 :
  • File Size : 15,15 MB
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Undressing the Ad by Katherine Toland Frith PDF Summary

Book Description: Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.

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Undressing the Ad

Undressing the Ad

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Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing c

Undressing the Ad

Undressing the Ad

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Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing c

Advertising

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Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can

Imaging in Advertising

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Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and c