Variable Quality in Consumer Theory

Released on by W.M. Wadman
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  • Variable Quality in Consumer Theory Book Detail

  • Author : W.M. Wadman
  • Release Date : 2016-07-01
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 334
  • ISBN 13 : 1315501449
  • File Size : 92,92 MB
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Variable Quality in Consumer Theory by W.M. Wadman PDF Summary

Book Description: Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.

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