Web Analytics 2.0

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  • Web Analytics 2.0 Book Detail

  • Author : Avinash Kaushik
  • Release Date : 2009-12-30
  • Publisher : John Wiley & Sons
  • Genre : Computers
  • Pages : 517
  • ISBN 13 : 0470596449
  • File Size : 74,74 MB

Web Analytics 2.0 by Avinash Kaushik PDF Summary

Book Description: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

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Web Analytics 2.0

Web Analytics 2.0

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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new fr

Web Analytics

Web Analytics

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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash

Strategic Customer Management

Strategic Customer Management

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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this