China's Mobile Economy

preview-18
  • China's Mobile Economy Book Detail

  • Author : Winston Ma
  • Release Date : 2016-11-07
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 284
  • ISBN 13 : 1119127246
  • File Size : 66,66 MB

China's Mobile Economy by Winston Ma PDF Summary

Book Description: Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage. Year 2014-15 marks the most important inflection point in the history of the internet in China. Almost overnight, the world’s largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops and more), with huge implications for how consumers behave and what companies need to do to successfully compete. As next-generation mobile devices and services take off, China’s strength in this arena will transform it from a global “trend follower” to a “trend setter.” Understand what the digital transformation in China is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole Explore the e-commerce consumption boom in the context of the Chinese market Understand the implications of the multi-screen age and mobile Internet for China's consumers See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture Learn about the mobile entertainment habits of China’s millennial generation and the corresponding new advertisement approaches The development of China’s mobile economy is one of the most important trends that will reshape the future of business, technology and society both in China and the world. China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.

Disclaimer: www.yourbookbest.com does not own China's Mobile Economy books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

China's Mobile Economy

China's Mobile Economy

File Size : 24,24 MB
Total View : 8020 Views
DOWNLOAD

Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cu

Yes Logo

Yes Logo

File Size : 56,56 MB
Total View : 2935 Views
DOWNLOAD

This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that

Master He’s Overbearing Love

Master He’s Overbearing Love

File Size : 58,58 MB
Total View : 4818 Views
DOWNLOAD

"I'll marry you." At the party where her boyfriend mocked her, he took her hand.At that moment, he slipped into the deepest recesses of her heart.Half a month a

Innovation of Digital Economy

Innovation of Digital Economy

File Size : 20,20 MB
Total View : 481 Views
DOWNLOAD

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital