The Life and Teams of Johnny F. Bassett

Released on by Denis M. Crawford
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  • The Life and Teams of Johnny F. Bassett Book Detail

  • Author : Denis M. Crawford
  • Release Date : 2021-01-22
  • Publisher : McFarland
  • Genre : Sports & Recreation
  • Pages : 245
  • ISBN 13 : 1476642958
  • File Size : 83,83 MB
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The Life and Teams of Johnny F. Bassett by Denis M. Crawford PDF Summary

Book Description: One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A Canadian showman with a Barnumesque flair for spectacle, Bassett challenged the orthodoxy of sports, building sporting utopias in the fatally flawed World Football League, World Hockey Association, and United States Football League. He catered to the common fan, demanded fair treatment of athletes, and forced the sporting establishment to change the way it did business, often to his own detriment. Drawing on archival research and interviews with Bassett's contemporaries, this comprehensive biography chronicles his life in and around professional sports: his quixotic attempt to compete with the Maple Leafs; his stunning coup in signing three members of the reigning Super Bowl champions for his WFL team; his battles with the Canadian government over American football; his audacious marketing of hockey in Alabama; and his rivalry with Donald Trump for the soul of the USFL.

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The Life and Teams of Johnny F. Bassett

The Life and Teams of Johnny F. Bassett

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One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A

Bassett's Environmental Health Procedures

Bassett's Environmental Health Procedures

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Environmental health law is a wide-ranging, detailed and complex body of law within the UK. Environmental Health Procedures is an established and essential refe