When Search Meets Web Usability

Released on by Shari Thurow
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  • When Search Meets Web Usability Book Detail

  • Author : Shari Thurow
  • Release Date : 2009-04-08
  • Publisher : New Riders
  • Genre : Computers
  • Pages : 209
  • ISBN 13 : 0321648153
  • File Size : 78,78 MB
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When Search Meets Web Usability by Shari Thurow PDF Summary

Book Description: This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

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