The Public Relations Writer’s Handbook

Released on by Whitney Lehmann
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  • The Public Relations Writer’s Handbook Book Detail

  • Author : Whitney Lehmann
  • Release Date : 2019-12-06
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 282
  • ISBN 13 : 1351261908
  • File Size : 64,64 MB
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The Public Relations Writer’s Handbook by Whitney Lehmann PDF Summary

Book Description: From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.

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The Public Relations Writer’s Handbook

The Public Relations Writer’s Handbook

File Size : 35,35 MB
Total View : 8681 Views
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From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienc

The Public Relations Writer's Handbook

The Public Relations Writer's Handbook

File Size : 16,16 MB
Total View : 6076 Views
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"From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experien