Why Marketing to Women Doesn't Work

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  • Why Marketing to Women Doesn't Work Book Detail

  • Author : J. Darroch
  • Release Date : 2014-07-05
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 250
  • ISBN 13 : 1137358173
  • File Size : 10,10 MB

Why Marketing to Women Doesn't Work by J. Darroch PDF Summary

Book Description: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

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