Marketing has been greatly impacted by social media and internet developments. In the past decades a massive change within the disclosure landscape and the comm
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what cust
Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, wh
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pun
