Why Should I Choose You (in Seven Words Or Less)?

Released on by Ian Chamandy
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  • Why Should I Choose You (in Seven Words Or Less)? Book Detail

  • Author : Ian Chamandy
  • Release Date : 2015-04-07
  • Publisher : HarperCollins
  • Genre : Business & Economics
  • Pages : 207
  • ISBN 13 : 1443436410
  • File Size : 75,75 MB
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Why Should I Choose You (in Seven Words Or Less)? by Ian Chamandy PDF Summary

Book Description: How to answer the single most important question in business and life Why should I choose you? That’s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it’s subliminal. But the fact is that every product, service or decision is a choice. And often it’s a choice we make within seconds. Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less. Their blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing/communications consultancies, boutique investment banks, and hospitals. Combining combines practical steps with case examples, Why Should I Choose You (in Seven Words or Less) will: give you confidence you never had before to lead into a bold new future make your employees more innovative and creative reveal revenue streams you never knew existed give your employees a newfound sense of purpose that motivates them to contribute at a higher level and help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy

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