New Media for the New Millennium

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  • New Media for the New Millennium Book Detail

  • Author : William C. Spragens
  • Release Date : 2003
  • Publisher : University Press of America
  • Genre : Biography & Autobiography
  • Pages : 192
  • ISBN 13 : 9780761820871
  • File Size : 99,99 MB

New Media for the New Millennium by William C. Spragens PDF Summary

Book Description: This book discusses the careers of the six White House press secretaries serving between 1981 and 1998, and the press secretaries for six governors during the same period. An introduction briefly outlines the history of public relations and the Press Secretary's changing role during the era of radio and television. Two concluding chapters consider correspondents' views of the Secretaries' work and situate the study in the context of ambition theory. Spragen is a political scientist, formerly associated with American University. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).

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New Media for the New Millennium

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