Consumer Behavior

Released on by William L. Wilkie
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  • Consumer Behavior Book Detail

  • Author : William L. Wilkie
  • Release Date : 1994-02-16
  • Publisher : Wiley
  • Genre : Business & Economics
  • Pages : 822
  • ISBN 13 : 9780471545170
  • File Size : 12,12 MB
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Consumer Behavior by William L. Wilkie PDF Summary

Book Description: Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.

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Consumer Behavior

Consumer Behavior

File Size : 65,65 MB
Total View : 6443 Views
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Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful framework

Consumer Behavior

Consumer Behavior

File Size : 77,77 MB
Total View : 8244 Views
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William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering suc

Does Marketing Need Reform?

Does Marketing Need Reform?

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Total View : 1559 Views
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Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a sele