Married to the Brand

Released on by William J. McEwen
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  • Married to the Brand Book Detail

  • Author : William J. McEwen
  • Release Date : 2005-11
  • Publisher : Simon and Schuster
  • Genre : Business & Economics
  • Pages : 144
  • ISBN 13 : 1595620052
  • File Size : 36,36 MB
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Married to the Brand by William J. McEwen PDF Summary

Book Description: "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.

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Married to the Brand

Married to the Brand

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"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with storie