Handbook of Marketing Scales

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A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are p

Marketing, Principles & Perspectives

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Scaling Procedures

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Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments

Marketing

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Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration

The Other Side of Color

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This volume presents selections from the highly-respected Cosby collection of African American art. Their introductions elaborate on their strong belief that Af