Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Released on by Foued Cheriet
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  • Wine Management and Marketing Opportunities for Companies and Challenges for the Industry Book Detail

  • Author : Foued Cheriet
  • Release Date : 2020-11-17
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 304
  • ISBN 13 : 1786305283
  • File Size : 68,68 MB
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Wine Management and Marketing Opportunities for Companies and Challenges for the Industry by Foued Cheriet PDF Summary

Book Description: This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

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