How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern con
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University
This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, f
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear
This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robot
