Learning From Winners

Released on by Raymond Pettit
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  • Learning From Winners Book Detail

  • Author : Raymond Pettit
  • Release Date : 2007-08-27
  • Publisher : Psychology Press
  • Genre : Business & Economics
  • Pages : 198
  • ISBN 13 : 1136676767
  • File Size : 73,73 MB
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Learning From Winners by Raymond Pettit PDF Summary

Book Description: This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in

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Learning From Winners

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