Understanding Business in the Global Economy

Released on by Jonathan Swift
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  • Understanding Business in the Global Economy Book Detail

  • Author : Jonathan Swift
  • Release Date : 2017-09-16
  • Publisher : Bloomsbury Publishing
  • Genre : Business & Economics
  • Pages : 424
  • ISBN 13 : 1137603801
  • File Size : 87,87 MB
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Understanding Business in the Global Economy by Jonathan Swift PDF Summary

Book Description: Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

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International Economics and Business

International Economics and Business

File Size : 85,85 MB
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Combining economics and business perspectives, this undergraduate textbook explores key principles of the world economy through a uniquely integrated lens.