The Rhetoric of Soft Power

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  • The Rhetoric of Soft Power Book Detail

  • Author : Craig Hayden
  • Release Date : 2011-11-15
  • Publisher : Lexington Books
  • Genre : Language Arts & Disciplines
  • Pages : 309
  • ISBN 13 : 0739142607
  • File Size : 60,60 MB

The Rhetoric of Soft Power by Craig Hayden PDF Summary

Book Description: The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye’s notion of “soft power” has translated into context-specific strategies of international influence. The book examines four cases – Japan, Venezuela, China, and the United States – to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.

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