A Business History of the Swatch Group

Released on by P. Donzé
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  • A Business History of the Swatch Group Book Detail

  • Author : P. Donzé
  • Release Date : 2014-04-08
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 166
  • ISBN 13 : 1137389087
  • File Size : 94,94 MB
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A Business History of the Swatch Group by P. Donzé PDF Summary

Book Description: This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

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A Business History of the Swatch Group

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