A Case Study of Alumni Donors at a Medium-sized Community College in the Mid-Atlantic Region : Their Motivations and Experiences

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  • A Case Study of Alumni Donors at a Medium-sized Community College in the Mid-Atlantic Region : Their Motivations and Experiences Book Detail

  • Author : Llatetra D. Brown
  • Release Date : 2014
  • Publisher :
  • Genre : Dissertations, Academic -- Morgan State University -- Education
  • Pages : 254
  • ISBN 13 :
  • File Size : 22,22 MB

A Case Study of Alumni Donors at a Medium-sized Community College in the Mid-Atlantic Region : Their Motivations and Experiences by Llatetra D. Brown PDF Summary

Book Description: This study utilized single case study design to explore alumni giving at one medium-sized community college in the mid-Atlantic region. The purpose of this study was to assess the connection between the college and its alumni donors as it relates to the benefits of the educational experience (e.g., advantage, opportunity, and recognition) and alumni motivation to give to their community college. Mauss (1950/1990) and Brittingham and Pezzullo (1990) provided the theoretical framework of gift exchange theory, which suggests that a cyclical relationship would exist between alumni and the community college.

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