Ads, Fads, and Consumer Culture

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  • Ads, Fads, and Consumer Culture Book Detail

  • Author : Arthur Asa Berger
  • Release Date : 2015-01-22
  • Publisher : Rowman & Littlefield
  • Genre : Social Science
  • Pages : 277
  • ISBN 13 : 1442241268
  • File Size : 78,78 MB

Ads, Fads, and Consumer Culture by Arthur Asa Berger PDF Summary

Book Description: The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

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Ads, Fads, and Consumer Culture

Ads, Fads, and Consumer Culture

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The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects o

Ads, Fads, and Consumer Culture

Ads, Fads, and Consumer Culture

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This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer

Ads, Fads, and Consumer Culture

Ads, Fads, and Consumer Culture

File Size : 68,68 MB
Total View : 4057 Views
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Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on A