Advanced Marketing Strategy

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This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. I

Advanced Digital Marketing Strategies in a Data-Driven Era

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In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit

Advanced Marketing Management

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Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start

Handbook of Marketing Strategy

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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi

Advanced Marketing (Marketing Techniques)

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Advanced Marketing Techniques involve employing data-driven strategies, digital marketing, personalization, and omnichannel approaches to reach and engage targe