Advertising and Democracy in the Mass Age

Released on by Terence H. Qualter
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  • Advertising and Democracy in the Mass Age Book Detail

  • Author : Terence H. Qualter
  • Release Date : 2016-07-27
  • Publisher : Springer
  • Genre : Political Science
  • Pages : 204
  • ISBN 13 : 1349216100
  • File Size : 60,60 MB
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Advertising and Democracy in the Mass Age by Terence H. Qualter PDF Summary

Book Description: This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

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