Advertising and Its Mechanical Production

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Advertising and Its Mechanical Production

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Extract from "Advertising and Its Mechanical Production" by C. R. Greer and Published by Thomas Y. Crowell Co., New York

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Bifold promoting the application of the Jean Berte Colour Process, among other services of the August Becker Corporation, exemplified by a color reproduction of

Advertising Explained (RLE Advertising)

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This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some

The Lay-out of Advertisements

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