Advertising as a Creative Industry

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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative

Marketing Strategy for Creative and Cultural Industries

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Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a sol

The Disappearing Product

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Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Go

Advertising Cultures

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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through t

The Orange Economy

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This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development