Strategic Advertising Campaigns

Strategic Advertising Campaigns

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Advertising Campaign Planning

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The Brains Behind Great Ad Campaigns

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser

Advertising Campaign Design

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaig

The Best Digital Marketing Campaigns in the World

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With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network adv