Advertising Manager's Handbook

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A desktop tool for marketing directors/managers, sales managers, product managers, advertising professionals, and anyone else involved in advertising management

Managers Guide to Marketing, Advertising, and Publicity

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Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day,

Advertising Manager's Handbook

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A desktop tool for marketing directors/managers, sales managers, product managers, advertising professionals, and anyone else involved in advertising management

Handbook of Services Marketing and Management

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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world

Handbook of Research on International Advertising

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'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international adve