Advertising, The Uneasy Persuasion (RLE Advertising)

Released on by Michael Schudson
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  • Advertising, The Uneasy Persuasion (RLE Advertising) Book Detail

  • Author : Michael Schudson
  • Release Date : 2013-06-26
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 308
  • ISBN 13 : 113666825X
  • File Size : 90,90 MB
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Advertising, The Uneasy Persuasion (RLE Advertising) by Michael Schudson PDF Summary

Book Description: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

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Advertising, the Uneasy Persuasion

Advertising, the Uneasy Persuasion

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A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much t

Advertising, The Uneasy Persuasion

Advertising, The Uneasy Persuasion

File Size : 22,22 MB
Total View : 6314 Views
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What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eye