Brand Avatar

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  • Brand Avatar Book Detail

  • Author : Alycia de Mesa
  • Release Date : 2009-02-27
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 194
  • ISBN 13 : 0230233716
  • File Size : 85,85 MB

Brand Avatar by Alycia de Mesa PDF Summary

Book Description: Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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