Anatomy of a Trend

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  • Anatomy of a Trend Book Detail

  • Author : Henrik Vejlgaard
  • Release Date : 2008
  • Publisher :
  • Genre : Business & Economics
  • Pages : 280
  • ISBN 13 :
  • File Size : 34,34 MB

Anatomy of a Trend by Henrik Vejlgaard PDF Summary

Book Description: How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.

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Anatomy of a Trend

Anatomy of a Trend

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How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal su

Anatomy of a Trend

Anatomy of a Trend

File Size : 24,24 MB
Total View : 2296 Views
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Why do millions of people end up wearing the same style of clothing? What makes people change their tastes in food, music, and cars? It's because of trends-the

The Trend Forecaster's Handbook

The Trend Forecaster's Handbook

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The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend f