Creative Applications

Released on by Ayn Gelinas
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  • Creative Applications Book Detail

  • Author : Ayn Gelinas
  • Release Date : 1996
  • Publisher : ASTM International
  • Genre : Consumers
  • Pages : 75
  • ISBN 13 : 0803120389
  • File Size : 16,16 MB
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Creative Applications by Ayn Gelinas PDF Summary

Book Description: Six papers from a May 1994 symposium in Montreal explore how classical techniques of sensory evaluation are being called on to solve problems in packaging. Three discuss ways of finding out whether anyone actually reads the labels and safety warnings on packages. The others consider novel ways to ga

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Creative Applications

Creative Applications

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Six papers from a May 1994 symposium in Montreal explore how classical techniques of sensory evaluation are being called on to solve problems in packaging. Thre

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Marketing Strategy

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This text introduces strategic applications, global strategy, and emerging perspectives in an approach that captures the challenges of marketing strategy. It is